A web page is known as the document that is part of a website and that usually has links (also known as hyperlinks or links) to facilitate navigation between the contents.
Web pages are developed with markup languages such as HTML, which can be interpreted by browsers. In this way, the pages can present information in different formats (text, images, sounds, videos, animations), be associated with style data or have interactive applications.
Among the many characteristics that a web page has and that serve to identify it are the following: it has textual information and also audiovisual material, it is endowed with an attractive design, it is optimized and it acts as the business card of a company, a person or a specific professional.
In recent years, given the advancement and presence of the Internet in our lives, many are the companies that have started and created their website. And they have discovered that it helps them to make themselves known to the world, to attract new customers and, therefore, to improve their financial results.
In this sense, it is important to know that in order to ensure that said space on the Internet is absolutely effective and allows achieving the aforementioned objectives, a series of fundamental criteria must be taken into account:
It has to have an attractive design in order to attract the attention of the user and get them to navigate through it. In this sense, this attraction will be achieved by offering quality information as well as materials of various kinds such as animations, videos, images…
It is vital that the usual SEO strategy and optimization tasks are carried out with it. Only in this way will it be possible to make it visible and known.
It must include links both to different sections of the same web page and to other spaces that may be of great interest to the user.
It must be easily navigable. Only in this way will it be possible for the Internet user to visit it again.
It is possible to distinguish between static web pages (whose contents are predetermined) and dynamic web pages (which generate content when requesting information from a web server through interpreted languages such as JavaScript).
A set of web pages, therefore, form a website. The pages are usually gathered under a common domain so that the site in question is accessible from the same address on the Internet.
The immense totality of pages that make up the websites give rise to what is known as the World Wide Web, Web, Network or, simply, the Internet, which is the virtual universe where the digital information of cyberspace is gathered.
For example: NBA.com is the official site of the National Basketball Association (NBA). Its address or URL is http://www.nba.com. Within this mega-site, there are a large number of web pages. Each team has its own site, which in turn hosts the web pages of each of the league's players. News, statistics, and multimedia information also occupy multiple pages within NBA.com.